Services Marketing 6th Edition (Book Only)

Name: Services Marketing 6th Edition (Book Only)
Author: Christopher Lovelock, Jochen Wirtz
ISBN: 978B0086M2AA0

Author Christopher Lovelock, Jochen Wirtz

Publisher Prentice Hall Pub.

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Book Details

Author(s)Christopher Lovelock, Jochen Wirtz

PublisherPrentice Hall Pub.

ISBN / ASINB0086M2AAW

ISBN-13978B0086M2AA0

Sales Rank1,102,598

MarketplaceUnited States 🇺🇸

Description ▲

Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications.