BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.
The 07/08 editions contains new case studies which help keep the student up to date with changes in Customer Communication strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
CIM Coursebook 07/08 Customer Communications
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Book Details
Author(s)Maggie Jones
PublisherRoutledge
ISBN / ASINB00872DU3M
ISBN-13978B00872DU32
Sales Rank3,253,748
MarketplaceUnited States 🇺🇸