How to Judge an Advertising Agency (Classic Reprint)

The President of a firm which spends several hundreds of thousands of dollars a year for advertising, which we prepare and place, said recently, at the end of a conference upon one of his products: I used to think that all this talk handed out by advertising agency representatives was bunk, and a lot of it is, because I have placed business through two other advertising agents and I have tried placing it direct, but I never made much progress until I employed the J. H. Cross Company six years ago.
(Typographical errors above are due to OCR software and don't occur in the book.)

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