Marketing of High-Technology Products and Innovations

Facts101 is your complete guide to Marketing of High-Technology Products and Innovations. In this book, you will learn topics such as Culture and Climate Considerations for High-Tech Companies, Market Orientation and Cross-Functional Interaction, Partnerships, Alliances, and Customer Relationships, and Marketing Research in High-Tech Markets plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.