BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.
The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
CIM Coursebook 07/08 Marketing Research and Information
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Book Details
Author(s)Matthew Housden
PublisherRoutledge
ISBN / ASINB008FZ0CAU
ISBN-13978B008FZ0CA4
Sales Rank3,258,037
MarketplaceUnited States 🇺🇸