Presents an analysis of current marketing trends, maintaining that the marketing campaigns that succeed are those that cater to the inclination of consumers to believe the best story, irrespective of the facts.
Title: All Marketers Are Liars
Author: Godin, Seth
Publisher: Penguin Group USA
Publication Date: 2009/11/12
Number of Pages: 220
Binding Type: HARDCOVER
Library of Congress: 2009035329
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World  [ALL MARKETERS ARE LIARS] [Hardcover]
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Book Details
Author(s)Seth"(Author) Godin
PublisherPortfolio/
ISBN / ASINB008KK0GQ0
ISBN-13978B008KK0GQ4
Sales Rank3,159,558
MarketplaceUnited States 🇺🇸