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The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits [With CD (Audio)]   [FORTUNE AT TH-5TH ANNIV/E W/CD] [Hardcover]

Author C. K."(Author) Prahalad
Publisher Wharton School Publishing,
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Book Details
ISBN / ASINB008NYHGPW
ISBN-13978B008NYHGP4
Sales Rank1,215,315
MarketplaceUnited States 🇺🇸

Description

In this fifth anniversary edition, Prahalad thoroughly updates his book to reveal all that's been learned about competing and profiting "at the bottom of the pyramid." Prahalad outlines the latest strategies and tactics that companies are utilizing to succeed in the developing world.