BMW Value Chain

Name: BMW Value Chain
Author: Marion Weiler
ISBN: 978B008RM5MS9

Author Marion Weiler

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Book Details

Author(s)Marion Weiler

ISBN / ASINB008RM5MS8

ISBN-13978B008RM5MS9

MarketplaceUnited Kingdom 🇬🇧

Description ▲

This paper will analyze how the German car manufacturer BMW derives value from information systems as well as identify the value chain activities that are affected by the identified information systems. Following analysis will be limited to the information systems that provide the greatest value to BMW in form of gaining or maintaining a competitive advantage.