inspiration for marketers, authors, bloggers, and many others. They suggest big ideas,
but leave the fleshing out as an exercise for the reader.
In Riffs on a Purple Cow, Antone Roundy picks up where Seth left off. The book is a
collection of articles grown from the seeds Seth planted. What you'll find here is not
"Seth Regurgitated", but a deeper exploration of ideas.
You'll find stories that illustrate the points. And sometimes, you find Antone and Seth
disagreeing.
Most of the articles are about marketing, with a few other topics mixed in. Titles include:
- How Do You Create a Mythological Brand?
- Why It's Hard to Be Interesting and Interested
- Fools Cash In Where Angels Fear To Tread
- How to Find Your Own Personal Goldmine of Unique Selling Angles
- Do Only Cheaters Prosper?
- Doing Business in an Information-Overloaded World
- Creating Connections Through Shared Experience
- Does Everybody Have to Be a Social Media Expert Now?
- Choosing Your Customers
- Shiny Old Objects
- Introductory Reverse-Discount Price?
- Causal Chains and Solution Chains
- Which is More Important: Perception or Reality?
- A Demonstration is Worth a Thousand Words
- One Man's Hype is Another Man's Truth
- Mass Marketing for the Social Age
- An Invitation to Change the World
- ...and more.