Culture Codes

This book argues that what we call culture is a collection of codes, many of them operating beyond our level of awareness, that shape our thinking and behavior. The book explains what culture codes are, how they function and how they shape our behavior, with a focus on media and popular culture in the United States. Among the topics discussed are smoking as a ritual, Big Macs, the Super Bowl, Jokes, Popular Music and the role of metaphors in our thinking about Love.