Why Smart Goals May Be Dumb: A Critical Look at Why it's Better to Pick ACTION Over SMARTS When it Comes to Goal Setting

In this eye-opening book, #1 bestselling author and achievement strategist, Tom Terwilliger debunks the long-held belief that “SMART” goals are actually smart.

For years coaches, trainers and individuals of every shape and size have been using this goal setting strategy without realizing its obvious shortcomings. As a result more and more people and organizations have become disenchanted and even frustrated with the idea of setting goals or have become serial goal setters with little or no results to show for it.

Terwilliger makes the case for questioning how you set your goals, which he argues is far more important than setting them in the first place. He illustrates how the most commonly used criterion for goal setting in the world falls dubiously short on several battle weary fronts.

Why SMART Goals May Be Dumb is the offshoot of Terwilliger’s #1 bestseller, 7 Rules of Achievement and explores the missing A.C.T.I.O.N. formula for becoming what he calls an Achievement Superhero.

Ultimately Why SMART Goals May Be Dumb answers the question, “Is it better to be SMART or take ACTION when it comes to achieving what you want in life, love, business, and money?”