Airline Culture Strength and Success - An Introduction to Factors of Relevance for Today's Airline Manager

An understanding of what factors contribute to a strong and successful
organisational culture is critical for today’s airline manager. If these factors
can be identified, developed and encouraged within a business, research has
shown that a firm can build brand value and business success. Evaluation of
organisational research illustrates various factors that affect a firm’s culture.
Of these factors, stakeholder communication, employee management, and
leadership styles and behaviours consistently arise as the most important for
today’s airline manager in affecting a strong and successful culture.