The Hidden Persuaders - 12th printing 1958

This is a 1957 hardcover copy of the groundbreaking best seller about the psychology of advertising and the Madison Avenue based industry behind it. From the back dust jacket:"This book is your eye opener, your guide to the Age of Manipulation into which we are fast entering. Here you will learn what the new breed of depth men, the motivational researchers, are learning about you the ordinary citizen, as they glide through your subconscious, charting your hidden urges, fears, frustrations, and wish fulfillments. What they are learning about you, your family, and even your children will astonish you."Sound familiar?