The Invisible Touch: The Four Keys to Modern Marketing

Name: The Invisible Touch: The Four Keys to Modern Marketing
Author: Harry Beckwith
ISBN: 978B00AFH7JX1

Author Harry Beckwith

Publisher Grand Central Publishing

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Book Details

Author(s)Harry Beckwith

PublisherGrand Central Publishing

ISBN / ASINB00AFH7JXE

ISBN-13978B00AFH7JX1

Sales Rank763,046

MarketplaceUnited States 🇺🇸

Description ▲

This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging and relationships.