How to use Social Media to Promote Your Business in 4 Hour Work Bursts

How to Use Social Media
To Promote Your Business
In 4-Hour Work Bursts

Twitter – FaceBook – LinkedIn – Blogs – Webinars - Pinterest

Introduction
The guiding rule of business is simple: Business is about people.
You can use all the electronic tools you like but remember there are people at the other end.
While the Internet provides countless opportunities for those who use its many facilities, it also presents challenges. Mostly, these involve clear communication.

Remember to ride a CAB.
• Clear message
• Accurate information
• Brevity.

It’s so easy now for a business to communicate with its customers. Whether you own the business or work in the business, you should be using all the social media services.

Twitter, Facebook, LinkedIn, Blogs, QR codes, Skype, Webinars and Pinterest are great tools for keeping in touch with team members, suppliers, prospects, customers, employees and shareholders.
There are dozens of tools available. Best to work with the main ones when you begin networking.

Social media is great for expanding your business
Remember, the Internet never sleeps. If you’re not using social media facilities, your opposition is. You could be falling behind the pace without noticing. The younger generation consider all these electronic services ‘normal’. Not using them makes you, and your company, look ‘old’.

Be careful what you put ‘out there’. A badly executed social media effort can backfire and turn customers away from your business. That’s why it pays to know what you’re doing.

Warning: what you, your work colleagues and your children post on the Internet is there for all to see, FOR ALL TIME. It pays to do things right. This report shows you the best way, the quick way and the easy short cuts to using the social media for business.

Privacy settings are not perfect firewalls. Preserve your honourable reputation. The fun photo of your husband in a tutu will be found when he applies for a high-powered job ten years from now. HR people go searching candidates’ backgrounds looking for questionable behaviour traits.

Websites can get upgraded and refreshed. But programs like WayBackMachine http://archive.org/ can still find the old websites you thought had disappeared forever.

Lesson 1: Don’t post anything that might come back and bite you later.

Note: This report is peppered with live links to the websites, programs, ebooks, blogs and other places you should investigate.

Social media enables you to find people you shared your life with many years ago. They can become customers after all those years.

Lesson 2: Stay onside with everyone. Keep in touch. One day the buddy you shared a lab bench with could be interviewing you for an important job.

This report is a training manual.
It covers eight of the main social media.
Twitter, Facebook, LinkedIn, Blogs, QR codes, Skype, Webinars and Pinterest.

Take time to become a confident user of each facility. You can add other social media services in due time. It’s best to start with the easy ones. That’s the angle I took when writing this report.

BTW, this report - and all the business books you buy - can usually be considered a tax-exempt business expense.