Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
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Book Details
Author(s)Claude Hopkins,
PublisherMcGraw-Hill Education
ISBN / ASINB00AMUHY70
ISBN-13978B00AMUHY71
Sales Rank394,002
MarketplaceUnited States 🇺🇸