Omoiyari: Six Steps to Getting it Right with Japanese Customers

An essential guide for anyone who has or wants to have Japanese companies as a customer, client or partner. Thirty three short, easy to read chapters grouped into six steps covering everything from first impressions, negotiations, communications, processes and the heart of Japanese customer service expectations.

The writer has worked for 12 years inside two of Japan's largest companies in the UK and Japan and run her own professional services firm aimed at the Japanese market for the past 10 years.

Understand "Omoiyari" - the ability to get yourself inside the customers' shoes and how to act on it, and your Japanese clients will be your customers for life.