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Business Research Methods

Author William G. Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griffin
Publisher Cengage Learning
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Book Details
ISBN / ASINB00B6FKF58
ISBN-13978B00B6FKF59
Sales Rank112,596
MarketplaceUnited States 🇺🇸

Description

This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
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