Discover both sides of international business and how to prepare for the future. GLOBAL STRATEGY, Third Edition, doesn’t just show you what it’s like for foreign businesses entering a new market; it reveals what domestic companies must do to survive foreign competition. Easy to read and full of study tools, GLOBAL STRATEGY, Third Edition, helps you prepare for your exams and for your career. Available with InfoTrac Student Collections http://gocengage.com/infotrac.
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Global Strategy
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Book Details
Author(s)Mike W. Peng
PublisherCengage Learning
ISBN / ASINB00B7LQ352
ISBN-13978B00B7LQ353
MarketplaceFrance 🇫🇷