• How these channels can be used effectively in marketing programs,
• When they should (and should not) be used,
• How to build a strategy that incorporates these channels, and
• How to measure, track, and evaluate the performance and effectiveness of these strategies.
Digital Marketing - I Consumer Psychology: Digital Marketing Management, Research,Planning, Implementation & Control
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Book Details
Author(s)V Bright Saigal
PublisherC& MA - Brand Consulting
ISBN / ASINB00BLZ0FIA
ISBN-13978B00BLZ0FI2
Sales Rank1,864,782
MarketplaceUnited States 🇺🇸