High Performance Sales Training: 64 Interactive Projects (Practical Techniques for Improving Business Relationships and Sales)

This book will show you how to conduct a program in high performance sales training that will teach your salespeople practical techniques for improving business relationships and sales. Today's business climate is highly competitive. Buyers are more sophisticated than ever before; they require top service as well as a quality product. Because growth in sales effectiveness is imperative for success, sales managers and sales trainers must be on the lookout for new ways to improve the selling skills of their salespeople. Using the 64 interactive projects in this book, the sales manager and sales trainer can explore the spectrum of the selling cycle with their sales team. The program is easy to use and addresses relevant skills that salespeople need to know. It will help them to enjoy their jobs more, sell more effectively, and develop fulfilling relationships. Covers such subjects as: personal effectiveness; self-confidence; prospecting; selling benefits; the approach, getting through to decision makers; probing for needs; closing the sale; resistance; and customer service.