Measuring and managing customer lifetime value: a CLV scorecard and cohort analysis in a subscription-based enterprise.(Statistical table): An article from: Management Accounting Quarterly

Name: Measuring and managing customer lifetime value: a CLV scorecard and cohort analysis in a subscription-based enterprise.(Statistical table): An article from: Management Accounting Quarterly
Author: Massimiliano Bonacchi, Paolo Perego
ISBN: 978B00C5ZESJ7

Author Massimiliano Bonacchi, Paolo Perego

Publisher Institute of Management Accountants

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Book Details

Author(s)Massimiliano Bonacchi, Paolo Perego

PublisherInstitute of Management Accountants

ISBN / ASINB00C5ZESJC

ISBN-13978B00C5ZESJ7

MarketplaceCanada 🇨🇦