This is the eBook of the printed book and may not include any
media, website access codes, or print supplements that may come
packaged with the bound book.
The leading MBA text in international
marketing–with comprehensive cases.
This leading book in international marketing
features comprehensive cases that cover consumer, industrial, low
tech and high tech, product and services marketing.
Global Marketing Management, 8/e
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Book Details
Author(s)Warren J. Keegan
PublisherPrentice Hall
ISBN / ASINB00C808MP0
ISBN-13978B00C808MP4
MarketplaceUnited Kingdom 🇬🇧