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Summary: The 22 Immutable Laws of Branding by Al Ries and Laura Ries

Author Sameer Mathur
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Book Details
Author(s)Sameer Mathur
ISBN / ASINB00CBMUWJE
ISBN-13978B00CBMUWJ2
Sales Rank1,156,461
MarketplaceUnited States 🇺🇸

Description

This work offers a SUMMARY of the book "THE 22 IMMUTABLE LAWS OF BRANDING" originally written by AL RIES & LAURA RIES.

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries.