Social Business Intelligence: Reducing Risk, Building Brands & Driving Growth With Social Media

The explosive growth of social media has introduced a new class of "influencers". Every day, tens of millions of individuals go online to broadcast their opinions, ideas and attitudes to the world. These new influencers control the conversation and play a significant role in shaping the opinions, attitudes and decisions of others. Companies have to invest in managing their reputations by monitoring and engaging in this fluid medium.

Businesses that learn to mine and understand consumer-generated content across blogs, social networks and forums have the opportunity to gain an unmatched advantage by leveraging deep insights to enhance their strategic decisions and drive their bottom-lines. Social Business Intelligence explores all this with analysis and examples, and provides recommendations about how companies can effectively implement social business intelligence strategies to impact their business.