Towards Strategic CSR: Aligning CSR with the Business and Embedding CSR into the organization (A Manual for Practitioners)

This Manual is a comprehensive guide for responsible businesses. It can be used simply to align CSR with strategy and values or to fully embed CSR into the organization. Each framework is followed by a series of worksheets to help readers implement Strategic CSR. Examples are provided to help practitioners understand how the theories can be operationalized. This CSR Manual is a practical reference guide for all companies – whatever the size, structure or industry.

. The CSR Manual intends to help CSR practitioners align the company’s CSR strategy with its business situation and capabilities as well as help create a CSR strategy that is embedded in strategy and operations.

Specifically, the CSR Manual will help the practitioner to:

• Assess the company’s business footprint and stakeholders’ concerns, issues and influences;
• Formulate a CSR strategy that is: (1) Aligned with its business and social objectives; and (2) Takes communication, engagement and partnership opportunities into account;
• Create an implementation plan that includes the elements of: context, content, actor and processes; and
• Develop a plan for monitoring and evaluating the implementation of CSR programs based on identified objectives.