The Millionaire Next Door

Most of the truly wealthy in the United States don t live in Beverly Hills or on Park Avenue. They live next door.

America s wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who don t realize how rich their families are, and reject a lifestyle of flashy exhibitionism and competitive spending. In fact, the glamorous people many of us think of as rich are actually a tiny minority of America s truly wealthy citizens and behave quite differently than the majority.

At the time of its first publication in 1996, The Millionaire Next Door was a groundbreaking examination of America s rich exposing for the first time the seven common qualities that appear over and over among this exclusive demographic. This new edition, the first since 1998, includes a new foreword by Dr. Thomas J. Stanley updating the original content in the context of the 21st century.

ABOUT THE AUTHOR

Formerly a professor of marketing at Georgia State University, Dr. Stanley spent approximately 20 years interviewing America s wealthy, starting in 1973 and focusing on people with a net worth of at least $1 million.

His first book, Marketing to the Affluent, was chosen as a Top 10 Outstanding Business Book by the editors of Best of Business Quarterly. He achieved popular acclaim with The Millionaire Next Door selling over 2 million copies. In total, Dr. Stanley s books have spent over 170 weeks on the New York Times Bestseller list.

Dr. Stanley holds a PhD in Business Administration from the University of Georgia in Athens. He currently lives in Atlanta.