Maximum Influence: The 12 Universal Laws of Power Persuasion

How would you like to be able to read anyone instantly? Get people to trust you instinctively? Change minds easily? Convince anyone to give you almost anything? These “powers” are not unobtainable Jedi mind tricks but are actual skills that everyday people can discover and develop within themselves--today! The secret lies in the 12 Laws of Persuasion. Author and leading authority on persuasion, motivation, and influence Kurt Mortenson has studied the traits, habits, and mindsets of master influencers for over 20 years and has formed what the calls the 12 Laws of Persuasion, which anyone can master and put to work for themselves. These laws include:• The law of dissonance• The law of contract• The law of expectation• The law of esteem• The law of obligation• And moreIn Maximum Influence, readers will learn why each law works, how to use each one, and what to avoid in carrying it out. Complete with new case studies and cutting-edge influencing techniques, this invaluable, must-have resource provides the keys to mastering the crucial tool anyone must develop and utilize in order to find success and prosperity--influence!

• The Secret Language of Influence: Master the One Skill Every Sales Pro Needs
• The Power of Presence: Unlock Your Potential to Influence and Engage Others
• Listen Up or Lose Out: How to Avoid Miscommunication, Improve Relationships, and Get More Done Faster
• A Year with Peter Drucker: 52 Weeks of Coaching for Leadership Effectiveness
• The Leader's Checklist, Expanded Edition: 15 Mission-Critical Principles
• The Decision Makeover: An Intentional Approach to Living the Life You Want
• The Highly Paid Expert: Turn Your Passion, Skills, and Talents Into A Lucrative Career by Becoming The Go-To Authority In Your Industry
• It Starts With You: Turn Your Goals Into Success
• 48-Hour Start-up: From idea to launch in 1 weekend
• Problem Solved: A Powerful System for Making Complex Decisions with Confidence and Conviction