The Art of Social Media Listening: How to Use Social Media Listening to Build and Manage Your Facebook, Twitter and Pinterest Pages

According to Altimeter Group, 42% of companies consider social media monitoring one of their top three priorities for 2013. In The Art of Social Media Listening: How to Use Social Media Listening to Build and Manage Your Facebook, Twitter and Pinterest Pages, social media professional, Jennifer Finke, offers small business owners and online community managers practical tips about how to truly listen and respond to the people that make their businesses tick.

She teaches readers how to create sound social media objectives, identify key influencers within their social eco-system, and how to prioritize social media listening efforts, all the while using free tools instead of costly monitoring platforms.

Get ready to roll up your sleeves and put Jennifer’s practical, step-by-step advice into action – you might just find that a sound social media listening strategy can help you achieve your marketing and business goals more quickly and efficiently than you imagined possible.

This book is for small business owners, online community managers, social media beginners and PR professionals looking to utilize social media for promotional purposes.