Birthing the Elephant: The Woman's Go-For-It! Guide to Overcoming the Big Challenges of Launching a Bus iness

"This positive and practical guide for the first-time entrepreneur details the life cycle of a small-business launch with real-life stories and a slew of helpful hints and strategies."
-Publishers Weekly PW and AARP's Roundup of Spring Books for Baby Boomers, 4/15/08

Customized for the female entrepreneur's unique psychological experience of launching a business, Birthing the Elephant goes beyond logistics to prepare women for the emotional challenges they will face, with expert advice on reshaping one's business identity, giving up the paycheck mentality, anticipating problems, and avoiding costly mistakes. This supportive handbook gives the small-business owner the staying power to survive and succeed in the business of her dreams.

• The One Minute Millionaire: The Enlightened Way to Wealth
• Plan Your Own Estate: Passing on Your Assets and Your Values Legally and Efficiently
• How to Work a Room, 25th Anniversary Edition: The Ultimate Guide to Making Lasting Connections--In Person and Online
• Stick with It: A Scientifically Proven Process for Changing Your Life-for Good
• The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
• Business Brilliant: Surprising Lessons from the Greatest Self-Made Business Icons
• Getting to Yes with Yourself: (and Other Worthy Opponents)
• The Art of People: 11 Simple People Skills That Will Get You Everything You Want
• Win the Crowd: Unlock the Secrets of Influence, Charisma, and Showmanship
• Better and Faster: The Proven Path to Unstoppable Ideas