Customer Relations (CEDIA ELECTRONIC SYSTEMS TECHNICAL REFERENCE MANUAL Book 16)

A company’s approach to working with customers is a determining factor in predicting a company’s success. Customers should be at the center of all activities including decisions about quality, pricing, and product differentiation. On the surface, customer relations means keeping customers informed, handling complaints efficiently, and truly listening to what customers have to say. But on a deeper level, customer relations means being a customer-focused organization. This chapter provides guidance on creating a customer-focused organization.

The home technology sector is growing, according to CEDIA’s 2012 Benchmarking Survey, the typical home technology professional company expected staff levels to increase by 10% by the end of 2012. The CEDIA Technical Reference Manual can help prepare you for a career in home technology. Visit www.cedia.net to learn more about the industry.