Rhetoric For Presentations: The Art Of Persuasion (Whole-Brain Presenting Book 3)

Once part of every gentleman's classical education, the word 'rhetoric' today tends to be used only in a perjorative sense, as in 'overblown' or 'crowd-pleasing rhetoric'. But there's nothing negative about it per se. The world's most persuasive speakers, from Gladstone to Churchill and JFK to Martin Luther King, have all been masters at its use.

It can best be defined as simply 'the art of persuasion.' Which, after all, is what most of us are trying to do when we give a business presentation. Persuade others of our point of view.

"Rhetoric for Presentations" looks at a number of key rhetorical techniques or 'devices' that when used properly, will do just that. They'll burn your presentation's message on to your audience's brains, making it not only powerful and impactful, but memorable and persuasiveas well.

And most of all, it shows you how to do it using normal, everyday language, so you don't end up sounding like a Shakespearean ham actor or a Winston Churchill wannabee. Your audience (99% of whom will nothing about the subject whatsoever) won't even know you're using it. They'll just find your words easier to remember and far more persuasive.

When using these techniques you needn't worry about sounding like JFK or Martin Luther King; you'll sound like you. But you on your best day.