Wal-Mart's Marketing Strategy

Myself and my fellow classmates at an undergraduate university have done some research on how Wal-Mart markets there products, and what promotional strategies and other supplemental marketing techniques the firm uses to be one of the most profitable businesses around. We went into very deep detail on Wal-Mart's marketing mix, and have completed this paper for a final in a college level course. Our group has used an example of Great Value Bottled Water that is sold in flavors and will be released with an exclusive 100 pack. Read this college report to find great definitions of marketing terms, and real-life examples that will help any student, business professional, or recreational reader be a pro at marketing.