Social Media Revolution: Small Business Marketing On A Dime

Social Media Revolution: Small Business Marketing On A Dime offers a one-of-a-kind glimpse into the world of social media from the perspective of a small business owner. Using these tried and true techniques, you'll be able to reach out to millions of potential customers and highlight your brand in whole new ways. This is the social media marketing book of the decade.

What's inside? Here's a glimpse:

"As we go through this book, we'll be discussing the "how" of social media a great deal—how to use Twitter, how to get fans and shares on your Facebook page, how professional connections on LinkedIn can boost your company's branding opportunities. We'll talk about creating simple, effective videos to appeal to the billion plus monthly viewers on Youtube, and we'll figure out different forms of media can spread the word about your business in a way that's never before been possible.
But in addition to the "how," we're also going to cover the "why." Why is social media such a huge trend in the world, and why is it having such a profound influence on commerce in the modern-day economy (an economy that, in all other aspects, is failing)? Most importantly, by the end of this book you should know, without a doubt, why social media is the right path for your business."

TABLE OF CONTENTS

Introduction
Chapter 1: Why Use Social Media?
Social Media Around The World
Where Do You Come In?
Real World Examples
Chapter 2: Tools For Your Industry
What You Can Expect To Get Out Of Social Media
The Social Media Rulebook (Do's And Don'ts)
Chapter 3: Facebook
How To Use Facebook
Creating A Dynamic Facebook Business Page
Fan Generation Step By Step
Posting Tips
Chapter 4: Twitter
How To Use Twitter
Creating A Dynamic Twitter Profile
Follower Generation Step By Step
Twitter Do's And Dont's
Chapter 5: LinkedIn
How To Use LinkedIn
Creating A Dynamic LinkedIn Profile
Building A Network Of Connections
LinkedIn Group Marketing By The Numbers
Chapter 6: Youtube
How To Use Youtube
Creating A Dynamic Youtube Channel
Uploading Youtube Videos: The Basics And Beyond
Creating Viral Videos And Attracting More Followers
Chapter 7: The Social Media Tool Kit
iPhone Scheduler Apps
Sprout Social
TweetDeck
Hootsuite
Conclusion
Resources And Appendix