Competing in the Age of Omnichannel Retailing -- Journal Article

Name: Competing in the Age of Omnichannel Retailing -- Journal Article
Author: Erik Brynjolfsson, Yu Jeffrey Hu, Mohammad S. Rahman
ISBN: 978B00EIR0VM2

Author Erik Brynjolfsson, Yu Jeffrey Hu, Mohammad S. Rahman

Publisher MIT Sloan Management Review

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Book Details

Author(s)Erik Brynjolfsson, Yu Jeffrey Hu, Mohammad S. Rahman

PublisherMIT Sloan Management Review

ISBN / ASINB00EIR0VM8

ISBN-13978B00EIR0VM2

Sales Rank842,390

MarketplaceUnited States 🇺🇸

Description ▲

As technology blurs the distinctions between physical and online retailing, retailers and their supply-chain partners will need to rethink their competitive strategies.