The Marketer's Guide to Customer Reviews: How to Turn Google+, Yelp and Other Review Sites Into Your Favorite New Marketing Channel

Online customer reviews have a HUGE influence on how people perceive a product, service or company; on their willingness to try it; even on its visibility in search engines. Yet many marketers and business owners are convinced that reviews “just happen” and take a wait-and-see approach to getting them – forever.

The Marketer's Guide to Customer Reviews is about how to turn online customer reviews in an addressable marketing channel. Illustrated with tons of stats, facts, tips and examples, this book is your guide to truly owning what customers say about your business online. Whether you struggle with negative or non-existent reviews or already have a solid online reputation to work with, there are tips here to help you approach, generate, manage and make the most of customer reviews over the long term.

Written by the founder of Grade.us, the leading “review funnel” solution for marketers, this book draws on decades of in-the-trenches experience, as well as the latest research and best practices for reviews across sites and industries.

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PRAISE FOR THE MARKETER’S GUIDE TO CUSTOMER REVIEWS

“An excellent guide, well written and documented. Covers all of the intricacies relating to online reviews in one document.”
– Mike Blumenthal, Local U

“This book is so timely. Research is increasingly showing the role customer reviews play in the sales and marketing world. Jon Hall’s book is spot-on, and should be required reading for every professional who is running a business or selling a product or service, whether online or off, within our current connected world.”
– Cheryl Conner, Forbes.com

“Reviews are today’s social proof and can make or break a business. The Marketer’s Guide to Customer Reviews is one of the first publications to show you how to take advantage of this increasingly important channel.”
– John Jantsch, Duct Tape Marketing

“Great book. Practical, well-researched, and well-structured. Nice and skimmable, too.”
– Phil Rozek, LocalVisibilitySystem.com