VIDEO RULES: How to think about how to shoot

As the Video Age returns us to our tribal roots as storytellers, artists and performers,
it's time to re-think what we have to say and learn to say it with a camera.

Veteran cameraman and producer Dave Lent distills 40 years of accumulated know-how--shooting
news, documentaries, sports, business and entertainment--into a set of fun-to-read,
easy-to-grasp principles. While Dave never met a camera he didn't like, he learned early
and often that the power of video--to inform, entertain, and inspire--flows not from the
camera, but from the craft—the fine-tuning of a viewer's perceptions.

Whether you're an aspiring filmmaker, seasoned professional or the home/office
paparazzi, VIDEO RULES will dramatically shorten your learning curve, showing you how to...

COMPOSE IRRESISTIBLE IMAGES
HARNESS THE EMOTIONAL FORCE OF AUDIO
GET INTERVIEW SUBJECTS TO SPEAK IN COMPLETE SENTENCES
PREPARE FOR A WAR ZONE (and live to tell the story)
GROW A BULLETPROOF CAREER

"This book will make everybody want to shoot." Amy Marash, veteran news and documentary camerawoman