Nintendo; Game Changing Marketing

In this book we are going to explore the art of marketing and focus in on one company’s innovative marketing strategy in particular. It is the company that brought us Mario Cart, Goldeneye, and the Legend of Zelda. This company has seen it’s fair share of highs and lows throughout its historic existence. Nevertheless, it has become a major force in the world of video games once again and has changed the market forever. Through unique tactics, Nintendo has truly changed the game of marketing in an amazing way.