Summary: The E-Myth Revisited

An Introduction to the E-Myth revisited

In a nutshell, this summary about the phenomenal bestseller dispels the myths about starting your own business.
The author extracts the key concepts from the book and points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business. For example, the reason some small businesses may not work is that they are run by a "Technician", someone who knows how to do the technical work involved in a job, without much thought to two other, equally important roles described in the book, the "Entrepreneur" and the "Manager". These are not separate people, but distinct elements of our personalities. In other words, while we might be biased towards one, we all have all of them, and to successfully run a small business, they must all play a role.
This summary details the author’s incredibly organised and regimented plan for success, so that daily details are scripted, freeing your mind to build the long-term success or failure of the business...