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The Big Lie of Strategic Planning (Harvard Business Review)

Author Roger L. Martin
Publisher Harvard Business School
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Book Details
ISBN / ASINB00HSTHI1K
ISBN-13978B00HSTHI19
AvailabilityUsually ships in 1-2 business days
Sales Rank64,765
MarketplaceUnited States 🇺🇸

Description

Roger L. Martin, a professor and the former dean at the University of Toronto's Rotman School of Management, writes about how a detailed plan may be comforting, but it's not a strategy.

This article was first published in the January/February 2014 issue of Harvard Business Review.