Incremental Running: Motivation for the Reluctant Runner

Incremental Running - featured in RUNNER'S WORLD magazine - is a motivational technique that is designed to appeal to people who want to run but, all too often, find reasons or excuses not to.
One of the problems with running, as part of a person's exercise regime, is that people go out for a run but the reasons why they do so tend to be rather vague – to get fitter, to stay healthy. There's no immediate payback. Hence it can be a struggle to find the motivation to do it. They become the Reluctant Runner.
By using Incremental Running there’s more meaning and purpose to going for a run – they’re working towards something, a target that they will have set for themselves. Hence it gives them something to aim for; it gives them drive and motivation.
Incremental Running is effective because it’s Reckonable, Accessible, Motivational and Personal. It works by adding up the cumulative mileage of each run that you do, working towards a visual target set by yourself.
It certainly is motivation for the Reluctant Runner.
This guide details how Incremental Running works - both the theory behind it and the practical use of this motivational technique. It also includes my story of how Incremental Running worked for me.