What Every COO Needs to Know About Handling a PR Crisis

In this webinar, ExecSense examines everything you need to know to be prepared for the best ways to handle a PR crisis at your company, and preliminary steps you should be taking right now so you are immediately prepared when and if a situation occurs. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPad, Kindle or printed out) to learn about the top PR-related crises you and your company need to be ready for, and learn tips and techniques from how other COOs are planning ahead for these types of situations. This webinar is led by an expert on this topic, Susan Vernon-Devlin (Director of Public Relations Services - Massey Communications), and focuses on: • Everything you need to know in 60 minutes to be prepared for a PR-related crisis • A look at what top COOs are preparing for, including social media risk (with specific plans for Facebook, Twitter and other popular social media sites) negative customer reactions and feedback on blogs, customer data loss or exposure, confidential company information becoming public, and more • The most frequently asked questions by COOs (and their management teams) about what type of plans they should have in place right now, how to resolve situations before they gain steam, and how having a plan in place now can protect themselves professionally if a crisis should occur • Specific case studies of backup plans that top COOs have in place, how they plan to deal with these types of situations if any come to fruition, and important lessons learned from other COOs who were unprepared for such situations