Services Marketing: Integrating Customer Focus Across the Firm by Wilson, Alan, Zeithaml, Valarie A., Bitner, Mary Jo, Gremler (2012) Paperback

Name: Services Marketing: Integrating Customer Focus Across the Firm by Wilson, Alan, Zeithaml, Valarie A., Bitner, Mary Jo, Gremler (2012) Paperback
Author: Alan, Zeithaml, Valarie A., Bitner, Mary Jo, Gremler Wilson
ISBN: 978B00IGYZX40

Author Alan, Zeithaml, Valarie A., Bitner, Mary Jo, Gremler Wilson

Publisher McGraw-Hill Higher Education

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Book Details

Author(s)Alan, Zeithaml, Valarie A., Bitner, Mary Jo, Gremler Wilson

PublisherMcGraw-Hill Higher Education

ISBN / ASINB00IGYZX4K

ISBN-13978B00IGYZX40

MarketplaceFrance 🇫🇷