Key insights from Selling the Invisible - A Field Guide to Modern Marketing (Blinkist Summaries)

Read Blinkist’s Key Insights to Selling the Invisible and learn more by this Field Guide to Modern Marketing. With Blinkist’s Key Insights you’ll get a swift, deep understanding of the book's biggest ideas. Let Blinkist be your starting point for deeper reading or an easy way to learn something new.

About the book:
Services represent a significant and growing portion of the modern economy, yet marketing them remains a mystery. Selling the Invisible serves as a guide for promoting the intangible. It outlines how to set up a marketable service company, and how that business can then be advertised and promoted.

Who should read this?
- Anyone who provides a service
- Anyone who owns a service-based business
- Marketing or advertising professionals
- Anyone interested in marketing or advertising

About Blinkist’s Key Insights:
Blinkist presents powerful, actionable insights from nonfiction in a clear and memorable way. Our format, "blinks," is crafted with mobile in mind, so you can get the most out of your time in line, on the train, or on the go.

In 15 minutes or fewer, brush up on your skills in fields like Business or Entrepreneurship or dip your toes into a novel subject like Psychology, Self-help or Health & Happiness. Blinkist aims to inspire great new knowledge by helping you discover great new books.

Blinkist’s Key Insights were made for your mobile lifestyle and optimized for your Kindle. Nothing you read from us will ever come from an algorithm. We recruit bright, inquisitive readers to craft our blinks so that you get a thoughtfully composed, human-made work that’s heavy on substance and light on fluff.