Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world. Â
Essentials of Global Marketing
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Book Details
Author(s)Svend Hollensen
PublisherPearson
ISBN / ASINB00IZ08324
ISBN-13978B00IZ08329
Sales Rank1,719,301
MarketplaceUnited States 🇺🇸