Customer Experience Management Maturity

Name: Customer Experience Management Maturity
Author: Jukka Hekanaho
ISBN: 978B00J265N81

Author Jukka Hekanaho

Publisher SandSIV AG

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Book Details

Author(s)Jukka Hekanaho

PublisherSandSIV AG

ISBN / ASINB00J265N8M

ISBN-13978B00J265N81

Sales Rank2,054,037

MarketplaceUnited States 🇺🇸

Description ▲

One of the underpinning fundamentals of any Customer Experience Management (CXM) initiative, is the production of a detailed and accurate Customer Experience Maturity Assessment (CXMA). This white paper explains why a CXMA is required, and outlines best practices for developing one.