Figure It Out: An Entrepreneur's guide to understanding your business numbers

Anyone running a business should know the financial state of the business on a regular basis, but more importantly should be able to use the financial information about the
business to manage it more effectively, increase revenues, save costs and take important strategic decisions about the direction the business should take. But unfortunately too many business owners fail to get the most out of the financial information available to them: some are genuinely afraid of the ‘money’ side of the business, others – often
those with a creative background – find numbers confusing, and most have been conditioned into thinking it is all too complicated.

Some will go to their accountant – armed with the knowledge in this book – and say ‘I need to know these things, will you help me?’ You will get different responses here. Some of them will look
at you like you are a little mad because ‘that’s not what they do’ and they don’t get marketing. Plenty will tell you ‘You don’t need all this; it’s too complicated for your business.’
Don’t be put off, because understanding your business numbers – when they are produced properly – is what frees your time to be able to do the right things and spend the right amount of
money on the right things to develop and grow your business.

Figure it Out explains – in layman’s terms – exactly what ‘numbers’ you need to know and where they come from, how to determine what should go on your business dashboard and how to keep the cash flowing.