SHARED VISION (Sendenkaigi)

The discipline of marketing communications operates in a media environment now in the throes of being reshaped by powerful forces. The advent of social media in particular has made it easier than ever for companies to put information into circulation and design marketing communications. But the head-spinning onslaught of new technologies and platforms has also thrown up obstacles to effective communications.
This book is your guide to overcoming those roadblocks through cultivating a shared vision: a collective ideal that people want to create together.
Through case studies and insights from one of Japan's most forward-thinking marketing pros, Shared Vision shows you what you need to do to bring your company and customers together around a compelling image of what the future can look like, smoothing the way for your marketing communications.

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Author Shusaku Hirota has been in the trenches of social media marketing in Japan and heard all the war stories from the front; now you can benefit from his experience to learn the keys to victory in designing marketing communications for today's fast-changing media battlefield.