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INTERNATIONAL BUSINESS : TEXT AND CASES

Author Francis Cherunilam,
Publisher PHI
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Book Details
PublisherPHI
ISBN / ASINB00K7YGIPK
ISBN-13978B00K7YGIP1
Sales Rank3,408,164
MarketplaceUnited States 🇺🇸

Description

This widely adopted text, now in its Fifth Edition, continues to provide in-depth coverage of the multidimensional aspects of international business. In this edition, much of the data and information is updated throughout the text. It is enriched with references to Indian situations and examples though not diverting from the international perspective. Many Case Studies given in the book further enhance the value of the text. It is useful for students of management as well as practising managers.
WHAT IS NEW TO THIS EDITION :
• Incorporates latest and uptodate information and data on the areas covered.
• Quite a few tables have been replaced to give latest information.