Search Engine Journal's Internal Social Media Strategy: How we improved our own social traffic by 170% in 3 months

Instead of producing yet another Social Media Guide, we decided to publish our own strategy that we developed in-house for SEJ. This was originally intended for internal use only. It discloses what we are doing on Twitter, Facebook, LinkedIn, Pinterest, and Instagram. (It also has a bonus chapter on Snapchat!)

We have added some context, such as this introduction and a few pretty graphics, but it looks very much the same as when Debbie Miller, the author, presented it to our internal stakeholders in early 2014.

This guide covers more than just our goals, numbers, and best practices – we also detail why we are following these particular strategies and how we expect we will benefit.

We hope our audience will also benefit by our reveal of how we are "eating our own dog food" — that is, putting into practice the very tactics and strategies that we have been publishing for the last 10 years.